New director to make Sanistål's plumbing business and stores grow

”Sanistål is an incredibly exciting wholesale company that is currently in a uniquely good position to strengthen and boost sales to both existing and new customers. I look forward to using my experience to help Sanistål's business grow in the coming years,” says Henrik Krabbe, who will become the new director of the HVAC Market at Sanistål on October 1.

This means he will be responsible for all sales to installers, including HVAC customers, contractors, and electrical installers, as well as overseeing the operations and development of Sanistål's stores across the country.

”My approach to sales is to put the customer first. We need to be available through the sales channels that customers want, and we also need to make ourselves attractive to other industries that currently do not look to Sanistål when buying products,” he says.

CEO Claudio Christensen is excited that Henrik Krabbe is now becoming a part of the extended management team at Sanistål.

“Henrik is a heavyweight in our industry, and he brings skills that we can greatly benefit from at Sanistål. He is strong in business development with a focus on growth, process optimization, customer focus, and digital transformation. He has a unique understanding of how to super-optimize the intersection of sales, stores, assortment, and pricing. I simply cannot imagine anyone better suited to elevate our plumbing business and our stores to the next level,” says Claudio Christensen.

Henrik Krabbe comes to Sanistål with extensive experience from several director positions in the construction and contracting industry, and notably in the plumbing wholesale industry, where he held various director roles at Brdr. A&O Johansen A/S for nearly ten years from 2010 to 2020.

Claudio Christensen, CEO, phone: 51 63 83 33

September 9, 2022